KIWICHA | SUMAQ

HYDRATION, SOFTNESS, SHINE, AND POWERFUL ANTI-FRIZZ CONTROL

IDEAL FOR FRIZZY HAIR

Cultivated since ancestral times in the Peruvian Andes, Kiwicha was among the most prized staples of the Incas, valued for its nutritional and medicinal properties. Recognized by NASA as a superfood, this grain stands out for its remarkable protein content and essential mineral profile—rich in calcium, phosphorus, potassium, and zinc, and its exceptional nutritional richness.

Inspired by this Andean active, the Sumaq Kiwicha (Amaranthus caudatus) line harnesses its high concentration of proteins, vitamins, and minerals, alongside essential lipids and fatty acids. It is further enriched by its natural content of squalene, admired for its emollient properties.

The formula helps neutralize hair static—the primary cause of frizz—for an immediate anti-frizz effect that leaves hair intensely hydrated, soft, and radiant. It also delivers hydration, softness, and shine, enhancing the hair’s appearance while helping to control unruly volume.

CORE BENEFITS

Kiwicha (Amaranthus caudatus) is distinguished by its richness in nutritive compounds with versatile health and cosmetic applications—especially due to its rich profile of amino acids, minerals, and functional lipids.

Its profile features essential amino acids—notably Lysine—along with minerals like calcium, phosphorus, iron, potassium, and zinc, as well as vitamin E and the B-complex, celebrated for its deep nourishing and antioxidant properties.

– Its amino acid content actively improve the hair fiber's integrity, fostering resilience and flexibility.

– Minerals and vitamins work to maintain the scalp’s natural equilibrium while preserving overall hair health and vitality.

– The lipids found within its oil, notably squalene, provides high-performance emollient action to optimize hair texture and provide long-lasting frizz discipline.

– Its nourishing action elevates radiance and manageability, fostering a visibly smoother and more perfectly aligned appearance.